People out and about anywhere in the world carrying a mobile phone with an in-built camera could soon be able to consider themselves as part of a TV news crew, following a service launched today into the global television news market by Dialogue Communications, the UK-based world leaders in the development and implementation of mobile data and Internet messaging solutions.
Following the launch of its highly acclaimed MAP (Mobile Applications Portal) at the Internet World conference and exhibition in June, Dialogue has developed a unique mass market inbound MMS capability to allow organisations to receive, filter, action and archive large chunks of video clips submitted virtually simultaneously from anywhere in the world.
The application is seen to have vast potential for major news networks, as well as being the vehicle of change for a whole range of new opportunities across all business sectors.
“Recent news events have shown the potential of mobile telephone cameras but from today news organisations will be able to implement their own customised capability – attracting vast ‘eyewitness’ footage which they will be able to instantly edit and screen,” said Dialogue Managing Director Paul Griffiths.
“The MMS features of MAP will give news organisations a robust, scalable service complete with in-bound screening which can be set, for example, to rule out still pictures or audio or text – allowing just the material through which they need.
“It really puts a news camera in the pockets of the people.”
In addition to its news organisation application, Dialogue, who provided the text voting technology behind two of this year’s highly successful TV shows Celebrity Fame Academy and Big Brother 6, already see the entertainment industry showing considerable interest. A future use, for example, could be in a scenario where people seeking auditions for programmes such as The X Factor could submit a brief video and message for assessment.
Dialogue’s new service will be demonstrated for the first time anywhere in the world on stand 8 at the Mobile Content World exhibition at Olympia in London starting tomorrow (September 13).
Visit Dialogue Communications
About MAP
MAP has been designed by Dialogue for any company wanting to employ mobile messaging as a direct avenue to its customers – the vast majority of applications being via SMS messages. The portal makes setting up mobile messaging campaigns quick and easy, ensuring their effectiveness. The online service collates a high capacity of mobile data giving its users the opportunity to identify and respond to its customers. MAP is suitable for marketing professionals, content owners, local authorities, government agencies, and broadcast agencies.
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